Why printed brochures are more effective?

Brochures are effective because they’re cost-effective, versatile, visually pleasing and can include lots of information. Brochures can be used for a number of purposes. Used to accompany a stunning display at a trade show or exhibition, brochures can provide a lasting reminder of a new product or service. They can be posted as part of a targeted marketing campaign, or distributed at the front of stores or even left in waiting rooms.

They include lots of information. It’s why social media sites are so popular. With printed materials, the reader invests more time in dissecting their contents. Brochures can contain lots of information within their pages. Even the most simple brochure with a tri-fold design has five pages, in addition to the cover, in which to provide all the information you want to promote. They’re visually pleasing Utilising a combination of text and images, graphs and maps, a well-designed brochure will look visually appealing, and convey interesting in stimulating ways. And unlike web pages which may not display correctly on every device, a brochure will look the same on a coffee table, display stand or in a customer’s hand.

Unlike a multi-page booklet, leaflets are usually single sheets, sometimes folder in half. This means they are perfect for attracting attention and conveying important information quickly, often encouraging the reader to try and learn more about a product or service.

Used as a sales tool, or as a more generic piece of marketing, leaflets are another effective way of conveying lots of information in a small space. Often containing an offer code, leaflets often result in physically attracting customers into a store. If the experience they receive instore is a good one, they may even recommend you to family and friends.

Also known as leafleting, flyering is the act of distributing flyers or leaflets. This can either be through delivering the leaflets through all letterboxes in a given area, placing them on car windscreens, or handing out at specific events or in prominent locations.

Where leaflets from a door drop are retained, they will stay in the household for an average of 38 days, with 23% of all mail being shared around the household. Where effectively designed and targeted, flyering can be an especially effective method of marketing.